Welcome to ASTHO’s Public Health & Crisis Communications Resource Hub—a central hub for effective public health communication strategies. Tailored for public health leaders and communicators, this platform offers valuable insights into current public health issues, crisis communication strategies, and general communication practices. Dive into our collection of training videos, toolkits, digital assets, and learning materials to enhance your communication skills and stay prepared for various communication needs.
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ASTHO Communications Training
ASTHO has collaborated with a former New York Times journalist to offer three media training videos that cover media interview best practices, space preparation and interview tactics, and digital strategies and best practices.
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How to Rebrand Your Health Department
This webinar explores the intersection of public health and branding. Industry professionals talk through a tiered approach to rebranding tailored to a department's unique capacity, funding, and needs.
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Cultivating Gen Z as Partners for Healthier Communities: Part 2
This webinar details the importance of public health messaging, social media, outreach and engagement and data; provides tips and advice for creating new or updating existing crisis communications plans; and shares information on tools and resources to assist public health leaders and health communicators in combating misinformation and disinformation.
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Vaccine Equity: Combating COVID-19 Misinformation
Hear representatives from Culture ONE World and CMRignite as they highlight best practices for identifying and correcting misinformation and discuss ways to assist groups most at risk of being exposed and influenced by misinformation.
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Reaching Gen Z: Engaging Young Audiences in Public Health
This webinar details the importance of public health messaging, social media, outreach and engagement, and data; provides tips and advice for creating new or updating existing crisis communications plans; and shares information on tools and resources to assist public health leaders and health communicators in combating misinformation and disinformation.
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Leading Through a Pandemic: Teamwork and Crisis Communication
Hear former and current State Health Officers and their PIOs reflect on working together during the COVID-19 pandemic.
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Rebuilding Trust - A Lunch and Learn Conversation
ASTHO and NPHIC Lunch and Learn sessions consist of a brief highlight and overview of the topic followed by an informal conversation and Q&A between subject matter experts and participants.
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Inclusive Communication: A Lunch and Learn Conversation with Susan Laird
Susan Laird focuses on the application of the CDC’s Health Equity Guiding Principles for Inclusive Communication including the importance of addressing all people inclusively and respectfully.
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Dealing with Stress and Burnout in the Digital Age
In this self-paced session, participants will learn how to identify and prevent workplace burnout and strategies to reduce stress.
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Driving Organizational and Community Change: Social Mobilization and Managing Up
Learn how to build those relationships and how to engage diverse partners and community groups, including faith-based organizations, in ongoing organizational improvement, as well as the importance of connecting with communities and constituents as part of the decision-making process.
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Infodemic Management
This training covers the process that CDC uses to assess social listening and other data for the State of Vaccine Confidence Insights Reports and how you can adopt a similar process to inform action.
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Behavior Change and Public Health Communication
In this session, you will understand the drivers of vaccine demand and how to work with your immunization programs to develop and implement a comprehensive vaccine confidence and demand strategy.
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Applied Principles of Strategic Risk and Crisis Communications
In this session, participants will learn meaningful ways to engage with communities in their jurisdiction and repair and/or build trust with hard-to-reach populations.
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Blog Posts
Four Questions with Public Health Communications Expert Kimberly Henderson
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Seven Impactful Books on Communications Health Officials Should Read Front to Back
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Four Things Public Health Leaders Can Do to Improve Crisis Communications
Learn MoreExternal Resources
- CDC Mental Health Resources
- Plain Language for Public Health
- Communications Tool: Accessible Social Media for Public Health
- Inclusive Language and Accessible Design: Inclusive language and accessible design are closely connected. Follow these tips to get started on crafting inclusive and accessible communications that create a safe and welcoming workplace for everyone.
- Knowing What Misinformation is Being Shared Can Help You Generate Effective Messaging: The Public Health Communications Collaborative shares misinformation insights based on a combination of automated media monitoring and manual review by public health data analysts. Check out the latest Misinformation Alerts.
- Reframing the Conversation about Child and Adolescent Vaccinations
- The Public Health Communicator's Guide to Misinformation
- Three Mindfulness Practices PR Pros Should Master: Check out these 3 mindfulness practices PR pros should master to get more energy and avoid burnout with a little discipline and firm boundaries.
- Why Declaring Racism a Public Health Emergency Matters