Branding Resource Guide for Health Departments
May 13, 2024
ASTHO's Branding Resource Guide helps health departments as they embark on strategic planning, quality improvement, and exploring how best to position their agency. A robust brand enhances visibility in the community and can greatly impact how the public, policymakers, funders, and other key stakeholders view the agency.
This guide introduces the basic facets of brand development, outlining the path to fortifying a more resilient health department brand. It breaks down the brand enhancement journey into understandable and manageable steps. This guide will be continuously updated to reflect new information as it becomes available.