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Making Sense of COVID-19 Vaccine Polling Results

February 04, 2021

In this first installment of ASTHO’s Ask the Experts crisis communication series, Gillian SteelFisher shared a meta-analysis of the many COVID-19 vaccine-related public polls and how public health can use this information to guide vaccine messaging. Additionally, Neetu Abad, co-lead of the CDC Vaccine Confidence team, discussed behavioral drivers of hesitancy and how CDC uses that knowledge to craft outreach materials. After the presentation, a Q&A session was held to dig deeper into community-specific approaches for reaching vaccine-hesitant audiences and encouraging them to get vaccinated.

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