ASTHO Publication

Making the Case for MCH Programs


  • While many costly, chronic illnesses can be prevented from preconception through childhood, interventions for the long-term are often passed over in favor of short-term health improvements and immediate savings. As a result, advocacy for MCH often requires the use of cost-based arguments in addition to research and science.

    The following resources are designed to help public health advocates make a compelling business case for maternal and child health.