ASTHO's Immunization Program is pleased to offer state health agencies these professionally designed and tested materials for promoting the message of vaccine safety.
The ASTHO marketing research on parental perceptions of vaccines and vaccine messages was the basis for these new communication materials, Communicating Effectively About Vaccines.
For more information, contact Kathy Talkington, Director, Immunization.
Before using these templates, please review the branding guidelines below:
ASTHO Guidelines for Using Marketing Tools (pdf)
ASTHO partnered with Porter Novelli, a global public relations agency, to develop and test new, innovative messages to reach parents about the importance and safety of vaccines.
The messages are included in this packet along with a few basic communications tools to help state and territorial health officials create new and effective vaccine campaigns.
Communicating Effectively About Vaccines: New Communication Resources for Health Officials (pdf)
State health agencies are free to download, customize, and publish the following advertisements at no cost and without attribution. There are no copyright, licensing, or other restrictions on use.
NOTE: The ZIP files for the print versions of the advertisements are very large and may take several minutes to download, due to the specialized files they contain for use by design professionals.
The ZIP file here contains web versions of all the print ads displayed below.
Vaccine Safety Web Ads (Adobe Photoshop format, 12MB)
Health Communication, Immunization
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