COMPENDIUM

OF

TOBACCO CONTROL

POLICY EXAMPLES

 

 

 

Compiled by the

ASTHO Tobacco Control Resource Council (TCRC)

October 2002

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

October 23, 2002

 

 

During the past year, the Tobacco Control Resource Council (TCRC) has concentrated its collective energy on developing a set of tools to assist states in preparing to implement annual action plans with a stronger policy focus. To that end, we have created the following Compendium of Tobacco Control Policy Examples as a resource for Network members. We anticipate that this compendium will grow larger over time as new examples are added.   It will contain both state and local policy initiatives that produce results toward one or more of the CDC program goals:

 

1)      Prevent the initiation of tobacco use among young people

2)      Promote quitting among young people and adults

3)      Eliminate nonsmokers’ exposure to secondhand smoke

4)      Identify and eliminate the disparities related to tobacco use and its effects among different population groups

 

The TCRC hopes this serves as a useful resource to your program, and provides concrete ideas for state and local activities.  The policy efforts described herein are examples of the potential wealth of knowledge and expertise members of the Network have to offer.  We invite program managers and others implementing successful policy initiatives to submit entries so the good news may be shared quickly and effectively with everyone. Our wish is to see this resource continue to grow, and in so doing to improve the collective strength of all tobacco control programs.  It is posted on the ASTHO website at http://www.astho.org/?template=state_tobacco.html and on the CDC Forum.  If your state would like to contribute a policy example, please contact Kristen Tertzakian at ktertzakian@astho.org or 202-371-9090.

 

 

Janet Kiley

Chair, Tobacco Control Resource Council

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PREVENT

INITIATION

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

State Policy Initiative:  Project SMART (Sponsorship Mission: Avoid Reliance on Tobacco) Money, California

 

Supports CDC Program Goal:  Prevent the initiation of tobacco use among young people; Promote quitting among young people and adults

 

Impacts these Healthy People 2010 Objectives:  27-1:  Reduce tobacco use by adults.  27-3:  Reduce the initiation of tobacco use among children and adolescents.  27-16:  Eliminate tobacco advertising and promotions that influence adolescents and young adults.  27-17:  Adolescent disapproval of smoking

 

Evidence Base for the initiative:  According to the US Surgeon General’s report, tobacco advertising and promotion activities stimulate adult consumption and increase the risk of youth initiation. In a review of numerous studies, the National Cancer Institute’s Monograph #14 found a causal relationship between tobacco marketing and smoking initiation.  The Federal Trade Commission reports that the tobacco industry spends nearly $9.6 billion a year, which is $26.2 million a day, to market its products.

 

Description of Initiative or Project: Project SMART (Sponsorship Mission: Avoid Reliance on Tobacco) Money (PS$) is an example of a successful partnership between the State Health Department, the Attorney General's Office, University researchers, and community level programs with the goal of empowering California’s diverse events and organizations to reject tobacco industry support.  The project is centered around two purposes: 1) enforcing prohibitions established by the Master Settlement Agreement (MSA) with regard to tobacco industry sponsorship; and 2) the adoption of voluntary policies by the boards of local events, venues, and organizations prohibiting the acceptance of tobacco industry sponsorship.  Results have included the adoption of over 204 organizational policies throughout the state and several legal judgments against and settlements with tobacco companies. 

 

Background

PS$ was developed in 1998 as a statewide campaign committed to eliminating tobacco company sponsorship of California's diverse events and organizations.  PS$ began as a grassroots effort in the early 1990’s with local health departments and community-based organizations.  In 1998, a statewide campaign was developed with the assistance of these local experts, who continue to strategically guide the efforts of the campaign by participating in a workgroup. 

 

Goals

The current focus of PS$ is divided into two segments:  (1) the development and adoption of organizational policies by local organizations and events prohibiting the acceptance of tobacco industry dollars; and (2) enforcement of the 1998 Master Settlement Agreement (MSA) between the State Attorneys General and the tobacco industry.

 

Core components

Policy development and implementation is conducted at the local level by advocates from within the community, with the PS$ workgroup providing technical assistance when needed.  Specific strategies are outlined to target rodeos, racing events, bar nights, fairs, community events and festivals, and corporate giving.  Specialized tools have been developed by the PS$ workgroup to assist with this effort, including:  a Corporate Giving Toolkit, a Rodeo Toolkit (for tobacco control advocates) and Tack and Tools kit (a companion piece targeting rodeo event organizers), a Racing Toolkit (in process), a Protect Your Profitability brochure (targeting event organizers), model policies, and an index of organizations with current policies on file.  As of June 2002, community organizations and events in California have adopted over 204 specific anti-tobacco sponsorship and smoke-free venue policies for fairs, racing events, rodeos, community festivals, faith based organizations, museums, baseball teams, and Chambers of Commerce.

 

In addition, PS$ has developed a partnership with the State Attorney General's Office and University researchers to monitor whether tobacco companies are complying with the sponsorship terms of the MSA and additional state laws that may apply (California has a state law prohibiting sampling on public and private grounds). A special "kit," entitled "Tobacco Industry Watch, Post-Settlement," has been developed to assist local programs in collecting evidence of tobacco sponsorship at community events in order to assist the Attorney General's Office in this effort.  In addition to the kit, additional event observation tools include:  an Event Observation Form, a Tobacco Industry Watch Training Video (produced by the Attorney General’s office), a Pre/Post Event Checklist, and a Photo Tip Sheet.  Data collected at the local level is reviewed by the Attorney General’s Office and violations to the MSA are prosecuted.  This systematic approach to data collection and analysis enables the Project to "spot check" for MSA violations by the tobacco industry as well as provide teaching events and encouragement of active participation in the event observation process by local programs and coalition members. 

 

Cost of project:  Unavailable

 

Evaluation: As of June 2002, community organizations and events in California have adopted over 204 specific anti-tobacco sponsorship and smoke-free venue policies for fairs, racing events, rodeos, community festivals, faith based organizations, museums, baseball teams, and Chambers of Commerce.

 

Recent success stories of the partnership of PS$ with the Attorney General’s Office include:

*A $375,000 settlement from Swedish Match for PS$ documented violations of CA state sampling law.  July 13, 2001

 

*A $14.3 million fine levied against RJ Reynolds for PS$ documented violations of CA state sampling law.  April 29, 2002

 

*A $20 million judgment against RJ Reynolds for advertising in magazines with a significant percentage of youth readership (an MSA provision).  June 6, 2002

 

Contact Information: Tonia Hagaman, MPH, Program Consultant, Tobacco Control Section, 916-445-2654 or thagaman@dhs.ca.gov. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PROMOTE

CESSATION

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

State Policy Initiative:  HealthCare Partnership, Arizona

 

Supports CDC Program Goal:  Promote quitting among young people and adults

 

Impacts these Healthy People 2010 Objectives:  27-1:  Reduce tobacco use by adults.  27-2:  Reduce tobacco use by adolescents.  27-5:  Increase smoking cessation attempts by adult smokers.  27-6:  Increase smoking cessation during pregnancy.

 

Evidence Base for the initiative: The U. S. Public Health Service’s Treating Tobacco Use and Dependence Clinical Practice Guideline finds that brief counseling is effective to help smokers quit and recommends 5 pharmacotherapies that reliably increase abstinence rates.  The Guideline recommends coordinated interventions within the health care system and that it become institutionalized.  The Community Guide to Preventive Services strongly recommends providing counseling and support to patients by telephone, when included as one component of a multicomponent strategy to help smokers quit, to increasing cessation rates.

 

Description of Initiative or Project: The HealthCare Partnership, funded by the Arizona Department of Health Services, Tobacco Education and Prevention Program (AzTEPP), has as its mission to integrate comprehensive, innovative, evidence-based tobacco control programs into Arizona healthcare systems and to foster and encourage cessation efforts among individuals, their families and within communities.

 

The HealthCare Partnership Working Group is comprised of members from Managed Care Organizations, the Arizona Health Care Cost Containment Systems (the state’s Medicaid program), Indian Health Service, the Veterans Affairs Health Care System, professional and non-profit organizations, foundations, and AzTEPP funded projects.  This group was formed in 1998 when representatives from AzTEPP and the healthcare organizations met to discuss tobacco control healthcare initiatives and formulate a mission statement and objectives.

 

The activities of the Working Group include:

1.  arranging educational programs for healthcare professionals in tobacco dependence treatment through a statewide Speakers’ Bureau,

2.  encouraging healthcare systems to provide tobacco dependence treatments and to adopt a standard approach to tobacco cessation, which includes ongoing screening, provider interventions and medication benefits,

 

addressing disease management activities and initiatives related to tobacco use treatment within healthcare systems,

3.  encouraging representatives from community-based local projects, the Arizona Smokers’ Helpline and managed care organizations to form partnerships around tobacco prevention and cessation, and

surveying healthcare systems with regard to tobacco control policies, guidelines, and services. 

 

Through these activities, relationships with Managed Care Organizations have been strengthened and a number of successful outcomes have been achieved.  A few of the group’s accomplishments are highlighted below. 

 

Healthcare professional education:  In the past two years, over 1200 individuals have participated in the “Tobacco Cessation Training for Healthcare Professionals” program.  This program is approved for one and half hours of continuing education credit for a variety of healthcare professionals including physicians, mid-level providers, nurses, pharmacists, dentists, hygienists, dietitians, behavioral health professionals, and respiratory therapists.  The curriculum teaches brief interventions, medication usage, resources for intensive services, and system strategies for tobacco dependence treatment.  These programs have been offered in a variety of setting including hospitals, private offices, and managed care clinics.  There has been increasing interest in these educational opportunities by healthcare systems and a number of Speakers’ Bureau members are practitioners within Managed Care and other healthcare organizations.  One Managed Care Organization, for example, will be hosting a speakers’ training in October 2002 to enable more staff physicians, nurses, pharmacists, and health educators to provide these ongoing educational programs for their employees.  This type of participation and ownership by a Managed Care Organization reflects systems change, in that leadership has approved this activity and reserved staff time to perpetuate healthcare professional education within the healthcare system.

 

The AzTEPP Education and Training Unit offers certification in both brief and intensive tobacco interventions.  Over thirty five hundred people have participated in the Brief Tobacco Intervention Skills training and another 250 individuals are certified to deliver intensive services.  An example of self- sustaining healthcare professional educational activity within a healthcare system is taking place at a large community hospital in Northern Arizona.  At this hospital all staff are encouraged to participate in the Basic Tobacco Intervention Skills certification training, and Basic Skills certification is linked to career ladder advancement for nurses.  This educational effort is self-sustaining in that Basic Skills instructors are hospital staff members and employees participate in training on site.

 

Tobacco dependence treatment within healthcare systems:  Within one Managed Care Organization, 25 nurses have taken advantage of the AzTEPP training for Tobacco Treatment Specialists and are certified to deliver intensive services to health plan members.  The cessation program operates as part of the health promotion department.  Tracking of program utilization, monitoring of cessation rates, and ongoing quality improvement efforts are underway.  All of these activities are self-sustaining and funded by the Managed Care Organization, and the intensive services are delivered on site to plan members.

 

Linking healthcare systems with community-based local projects and the Arizona Smokers’ Helpline/forming partnerships:  One Managed Care Organization offers reimbursement for twelve weeks of medication for tobacco cessation when used in combination with behavioral counseling.  Although this organization has offered on-site intensive services, the health promotion department director found that the on-site programs were not well attended.  A partnership was formed with the Arizona Smokers’ Helpline to provide plan members with telephone counseling or referral to face-to-face programs provided by community-based local projects.  Documentation of these behavioral services is then communicated back to the health plan, so that members receive reimbursement for medications. 

 

The Arizona Smokers’ Helpline provides Managed Care Organizations with utilization information by health plan membership.  A number of health plans find this information useful, and also provide the Arizona Smokers’ Helpline with specific pamphlets to distribute to their clients when they call.

 

Cost of project:  Unavailable at this time

 

Evaluation:  See Description above for outcomes.

 

Contact Information: Mary Gilles, MD, Director, HealthCare Partnership, Continuing Education and Training Unit, Arizona Department of Health Services, Tobacco Education and Prevention Program, at gillesm@u.arizona.edu or 520-318-7253. 

 

 

 

 

 

ELIMINATE

EXPOSURE TO

SECONDHAND SMOKE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

State Policy Initiative:  Tobacco Free Schools Policy Campaign, North Carolina

 

Supports CDC Program Goal:  Eliminate Exposure to Secondhand Smoke; Prevent Initiation and Promote Quitting of Tobacco Use Among Youth

 

Impacts these Healthy People 2010 objectives:  27.3:  Reduce the initiation of tobacco use among children and adolescents.  27.10:  Reduce proportion of nonsmokers exposed to environmental tobacco smoke.  27.11:  Increase smoke free and tobacco free environments in schools, including all school facilities, property, vehicles and school events. 

 

Evidence base for the initiative: The CDC’s Best Practices for Comprehensive Tobacco Control Programs and CDC's Guidelines for School Health Programs to Prevent Tobacco Use and Addiction serve as guides for the Tobacco Free Schools Campaign.  This multiple strategy approach – involving policy, programmatic efforts and public education at the state and community level has shown to be effective in reducing and preventing tobacco use among children and adolescents. 

 

Description of initiative or project: In order to prevent youth tobacco use initiation, change social norms, and reduce nonsmokers exposure to environmental tobacco smoke, the NC Tobacco Prevention and Control Branch strategically focuses on policy level change at the state and local level, while supporting community efforts at the local level. A key initiative is the Tobacco Free Schools Campaign.  The long-term objective of this campaign is to increase from 12% to 100% the proportion of school districts in NC that are 100% tobacco free for students, staff and visitors on campus and during school-related events at all times.

 

In August 1999 the NC Department of Health and Human Services began working in collaboration with multiple partners to plan a statewide Governor’s Summit on Preventing Teen Tobacco Use.  The Summit, held in January of 2000, was an incredible success with over 800 participants, including over 400 youth representing 87 counties.  It drew top state-level officials along with multiple local level community/school decision-makers.  During the Summit, youth developed and promoted a statewide petition drive advocating for 100% tobacco free schools for students, staff and visitors at all times. At that time, only 5 of the 117 or 2% of school districts in NC were 100% tobacco free.  Since then, this number has increased to 16 (14%), with at least 37 or 32% of school districts currently working together with their school/community leaders to advance a 100% tobacco free school policy for students, staff and visitors at all times.

 

This achievement has been accomplished through a multi-component strategy and ongoing interventions that include the following:

·         Policy advocacy – Youth-led and adult-supported policy advocacy efforts helped convince then-Governor Jim Hunt to write a letter to every school district that encourages each district to become 100% tobacco free.  A year later, a similar letter followed this to all school districts from Governor Mike Easley and State School Superintendent Mike Ward.  Policy advocacy efforts also resulted in a State Board of Education Resolution encouraging all local school boards to adopt a 100% tobacco free school policy.

·         Youth involvement and empowerment – Three regional Youth Summits to reach the teens and adult leaders in the western, central and eastern regions of the state are being implemented. It is anticipated that they will attract up to 600-900 diverse youth leaders – 200-300 in each of the three regions of the state. The Youth Summits will empower youth in carrying out tobacco use prevention and control initiatives known to be effective in their schools; build the capacity of schools and community agencies to work effectively with youth; help youth enhance existing tobacco use prevention efforts in schools; and create youth-driven and adult-supported workplans with the goal of creating a positive impact on the schools and communities in each region. In addition, efforts to involve diverse youth in advocating for 100% tobacco free schools are underway in events such as the Ujima Youth Retreat for African American youth, the American Indian Youth Summit and the El Foro Youth Leadership workshops for Hispanic/Latino youth.

 

 

·         Media advocacy and social marketing – Our radio and newspaper ad campaign reached youth and adults in the major media markets across the state with a strong message encouraging local action to advance a 100% tobacco free school policy.  The  tobacco free schools media campaign targeting youth resulted in 28 youth groups developing 60-second tobacco free school radio messages. One of the radio messages was aired across the state on youth-oriented stations.

·         Collaboration – Statewide collaboration is achieved through the Tobacco Free Schools Task Force – which includes multiple partner agencies and individuals such as the Department of Public Instruction, local school principals, state and local Safe and Drug Free School Coordinators, regional School Nurses, local health departments, Substance Abuse Services, American Lung Association, American Heart Association and American Cancer Society.

·         Training and technical assistance – Six regional Tobacco Free Schools training workshops have been conducted across the state over the past two years – reaching 48 school and community teams.  Three more are planned for Fall of 2002. The workshops provide a clear rationale for a 100% TFS policy; identify models and strategies for becoming a 100% TFS district; identify programs to support enforcement of the policy; and support the development of an action plan to advance the policy within the school district. In addition, this project has supported 6 workshops to train staff to conduct the Teens Against Tobacco Use (TATU) Program and the Alternatives to Suspension (ATS) program. Consultation and technical assistance is provided to school districts and communities across the state as they advance the policy.  Finally, our Grassroots Guide to Tobacco Free Schools located on the web at www.communityhealth.dhhs.state.nc.us provides a blueprint to school districts working to develop and enforce this policy.  We have also developed a nationally recognized youth-focused website for youth tobacco use prevention –www.stepupnc.com – that has a strong focus on tobacco free schools.

 

Cost of the initiative: Media campaign:  $627,000 for media ad creation, public relations and placement for radio and newspaper ads; Ongoing training and technical assistance: Approximately $120,000 for program budget and dedicated staff time. Establishing a state-level full-time equivalent (FTE) Tobacco Free Schools Director staff position is key to overall management and collaboration in this policy initiative. The cost of the initiative does not include estimated time from other Branch staff that may contribute to the campaign over the year.

 

Evaluation results:  An overall evaluation of the Tobacco Free Schools Program has not been conducted.  Evaluation of some of the program components are as follows:

·         Policy advocacy: Positive outcomes include the recent passage of a State Board of Education Resolution that encourages NC school districts to adopt a tobacco free school policy; the Health and Wellness Trust Fund Commission (established through the Tobacco Settlement Funds) will fund $2 million per year over the next 3 years to school and community partnership grants that will include tobacco free school policy and program efforts; and the letters from a former Governor and the state's current Governor, Lt. Governor and the State Superintendent of Schools.

·         Radio campaign: The overall awareness of the media campaign was 24 percent; Half of respondents who had heard the campaign were aware that many public schools were not tobacco free – as compared to one-third of all others; an impressive number indicated having had conversations with friends, colleagues and their children about the spots or the campaign’s website.

·         Policy workshops:  Of the 48 teams that attended the first round of policy workshops, nearly all report significant accomplishments towards advancing the policy at the 6 month follow-up survey and have activities planned to continue their efforts over the next three months.  Three more regional policy training workshops will be implemented fall 2002.

·         School District Policy Results: The number of school districts that are 100% tobacco free has increased from 5 to 16 100% tobacco free school districts over the past two years with 37 additional school districts actively working to advance the policy.

 

Contact Information:  Suzanne DePalma, Tobacco Free Schools Director, North Carolina Tobacco Prevention and Control Branch, at 919-733-1340 or suzanne.depalma@ncmail.net. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Local Policy Initiative: Shoals Area Work Site Policy, Alabama

 

Supports CDC Program Goal: Eliminate exposure to environmental tobacco smoke and promote quitting among adults

 

Impacts these Healthy People 2010 Objectives: 27-1. Reduce tobacco use by adults.  27-5. Increase smoking cessation attempts by adult smokers. 27-10. Reduce the proportion of nonsmokers exposed to environmental tobacco smoke.  27-12. Increase the proportion of worksites with formal smoking policies that prohibit smoking or limit it to separately ventilated areas.

 

Evidence base for the initiative: The February 2001 American Journal of Preventive Medicine article “Reviews of Evidence Regarding Interventions to Reduce Tobacco Use and Exposure to Environmental Tobacco Smoke” concluded in their Guide to Community Preventive Services: Tobacco Use Prevention and Control that there is strong scientific evidence that smoking bans and restrictions reduce exposure to ETS in the workplace and a strongly recommended intervention.

 

Description of initiative: The Partnership for a Tobacco Free Shoals, with the leadership of the Tobacco Prevention and Control Division’s Area 1 Tobacco Control Coordinator, Ms. Pat Mackey, the American Cancer Society, Bethesda Cancer Center, and the Eliza Coffee Memorial Hospital, utilized the CDC’s “Decision Maker’s Guide to Making Your Workplace Smoke Free” and the American Cancer Society’s materials to assist the owner of the E.S. Robbins Corporation, a producer of consumer plastic products, to establish a smoke free workplace.  The 150 employees of the plant were required to attend a one hour presentation by Pat Mackey and the Bethesda Cancer Center, which included viewing the “Smoking: Truth or Dare” video and information on the effects of tobacco use and costs of tobacco use to the employer and the employee. Helen Keller Hospital is providing Freedom From Smoking cessation classes on the worksite.  If employees completes the eight week series of classes, the $50 fee will be reimbursed by the company.  No smoking is allowed at the worksite.

 

Cost of project: Staff time for the employees to attend the meeting totaled $1,000.

 

Evaluation: Two employees have stopped smoking.  An additional three employees have enrolled in the classes.  After hearing of the E.S. Robbins program, another company in the area has changed their policy and now only allows employees to smoke outside.  The Partnership for a Tobacco Free Shoals plans to contact this company about conducting a presentation with their employees and staff and encouraging the worksite to go smoke-free and offer cessation classes to their employees. 

 

Contact Information:  Pat Mackey, RN, Tobacco Prevention Coordinator, Colbert County Health Department, 256-383-1231 or patmackey@adph.state.al.us.

 

 

 

 

 

 

 

 

 

 

 

 

Local Policy Initiative:  Upper Peninsula’s Regional Media Campaign, Michigan         

 

Supports CDC Program Goal:  Eliminate Exposure to Secondhand Smoke

 

Impacts these Healthy People 2010 Objectives: 27-1:  Reduce tobacco use by adolescents.  27-2:  Reduce the initiation of tobacco use among children and adolescents.  27-10:  Reduce the proportion of nonsmokers exposed to environmental tobacco smoke.  27-17:  Increase adolescents’ disapproval of smoking.

 

Evidence Base for the initiative: The Centers for Disease Control and Prevention/Office on Smoking and Health, has determined that to effect behavior change, a public media campaign must spend $1/per capita per campaign. This means that a message must reach 90 percent of the population a minimum of 21 times during the campaign in order to effect behavior change.

 

Description of Initiative or Project: In January through May 2002, a secondhand smoke media campaign was designed and implemented by six coalitions in Michigan’s 13 counties in the upper peninsula (UP). Each coalition was responsible in the months preceding the campaign for fund-raising from their local Community Foundations and other local funding entities, to raise at least $3,000 for a local secondhand smoke educational media campaign.   Marquette County led the UP initiative, and was able to raise enough funding (Blue Cross/Blue Shield of Michigan and Tobacco Free Michigan) for their own local initiative, in addition to providing matching funds for other UP localities. The purpose of the secondhand smoke media campaign was to educate the public on the harmful effects of secondhand smoke and to expose the advertising tactics and practices of the tobacco industry. A secondary goal was to involve youth and adults in projects and activities that enhanced and supported the media messages.   During the 4-5 month campaign, the UP media campaign generated over 5,000 cable TV ads, 5,000 radio ads, 40 billboards, and 40 print ads.  On-the-ground support activities included three local “Rip It out!” campaigns, and smoke-free restaurant and business initiatives. Fashioned after the Marquette model, several local coalitions formed “Youth for Truth” groups, who participated in choosing ads, talking with local media, planning community activities and events, and participating in the final evaluation segment. To evaluate effectiveness of the media campaign, "Youth for Truth" groups in Marquette and Chippewa counties conducted surveys of community elected officials (County and City Commissioners, Boards of Health, etc.).  In Marquette County, "Youth for Truth" representatives visited each of the five public meetings, and reported the results of the survey during the Public Comments session of the agenda, thus earning media coverage for their issue. All coalitions will participate again in the coming year to fine tune the media campaign and community interventions, and complete the evaluation component.  This model can be replicated for a statewide media campaign.

 

Cost of project: Media for Marquette Co. only, population 65,000, was $49,000 cash + $51,117 in-kind media match = $100,117 (other counties’ costs did not reach 1:1 per capita spending ratio)

 

Evaluation: Survey results (for Marquette Co. only):

96% of respondents were aware of the Secondhand Smoke Media Campaign;

40% indicated their knowledge of the health risks of secondhand smoke increased;

88% believe secondhand smoke is harmful.

 

Contact Information: Jim Harrington, Marquette County Health Department, at jharrington@hline.org.

 

 

 

 

Local Policy Initiative:  Advisory Questions on Clean Indoor Air, Nevada

 

Supports CDC Program Goal:  Eliminate Exposure to Secondhand Smoke

 

Impacts these Healthy People 2010 Objectives: 27-19:  Eliminate laws that preempt stronger tobacco control laws

 

Evidence Base for the initiative:  The Guide to Community Preventive Services found strong scientific evidence that smoking bans and restrictions reduce exposure to secondhand smoke.  

 

Description of Initiative or Project: Washoe County, Nevada, was able to place two advisory questions in regarding tobacco use and control on the November 2002 ballot.  They are as follows:

 

Washoe County Ballot Question #8:

Shall the Washoe County District Board of Health have the authority to adopt regulations that are more stringent than state law in order to protect people from secondhand smoke?

(This would not include businesses that exclude persons under the age of 21)

 

Washoe County Ballot Question #9:

Shall state law completely prohibit secondhand smoke in places frequented by children?

(i.e., schools, grocery stores, restaurants, and government buildings?)

 

 This was a big accomplishment for Nevada, where preemption exists.  Although the questions faced no opposition at the Board of Health meetings, the opposition used stall tactics at the County Commissioners meeting.  In doing research on another ballot question, the lawyer for the County gave the local health department a legal opinion that the Board of Health could send the questions directly to the Registrar of Voters.  The tobacco questions were pulled from the agenda, an emergency meeting of the Board of Health was held, and the questions were unanimously forwarded to the Registrar of Voters.

 

The questions were legally challenged by gambling and retail associations in Clark County, Nevada and the Nevada Supreme Court ruled that the questions would stay on the ballot, as they "did not warrant an intervention at this point".  This is a small step in a long process.  The local health department is educating the public and legislature, once again, regarding the importance of tobacco control.

 

Cost of project:  Unavailable at this time

 

Evaluation: Unavailable at this time

 

Contact Information: Erin Dixon, Tobacco Prevention & Control Program Coordinator, Washoe County District Health Department, 775-328-2442.

 

 

 

 

 

IDENTIFY AND ELIMINATE DISPARITIES