Helping the public understand the value of public health
About
ASTHO's Public Health Branding Initiative educates the general public about the role and benefits of state level public health, encouraging people to develop accurate expectations of public health systems and hold them accountable to those standards. The Initiative is sponsored by the U.S. Centers for Disease Control and Prevention, and the Robert Wood Johnson Foundation.
Progress and Updates
ASTHO has worked toward creating a branding strategy for public health that is designed to enhance the way state health agencies communicate to the general public. Links to documents detailing this work are provided below.
ASTHO Branding Power Point (ppt)
ASTHO Branding Public Health Fact Sheet
ASTHO Public Health Branding Focus Group (video)
National Public Health Leadership Institute (NPHLI) Overview (ppt)
NPHLI Questionnaire (pdf)
Staff
Melissa Lewis, MPH, Senior Analyst, Public Health Workforce Development
Jim Pearsol, MEd, Chief, Public Health Performance