To help state health agencies create print ads, ASTHO is providing templates (link above, see pp. 2-7, 11, 12) that agencies can duplicate and feature in public health marketing campaigns. The templates highlight possible marketing concepts for states and the corresponding Getty image numbers.
You are welcome to use your own images; however agency staff will have to contact Getty Images to purchase the images used in the templates and to receive licensed usage of the copyrighted photos included in the materials.
To purchase images, states will need to complete the following steps:
- Determine how the print ad will be used (i.e., web, print, billboard, combination); the length of time the images will be available (i.e., months, a year, indefinitely); and, the number of items that need to be printed.
- Register on the website and contact Getty Images via phone at 800-IMAGERY (462-4379) or via the website.
- Determine the image numbers (displayed below every image listing) that will be used.
- Negotiate price with Getty Images and receive a quote.
Once Getty Images has given agency staff the high resolution assets and a license, states can work with their internal communications department to create ad materials.
To select alternate images, agency staff will need to go to the Getty Images website to retrieve the image numbers. Three of the images in the branding template slide show (cereal, crawling baby, and couple) were composited, meaning multiple images/visual elements from separate sources were combined into a single image. A communications professional will need to assist with the compositing process for those concept templates.