Immunization

Communicating Effectively About Vaccines

Summary

  • In August 2009, ASTHO commissioned a survey of 1,278 U.S. parents and guardians to gather information about effective messages and materials for addressing parental concerns, support more informed decisions on the part of parents and guardians, and how best to clearly and accurately promote the benefits of vaccines in ways that resonate with family decision makers.

    The results of this survey suggest that pediatricians, public health officials and the CDC are seen as reliable sources of information on vaccine issues. With a better understanding of which messages resonate with the public about the benefits of vaccines, public health officials can tailor their communications in a way to address the concerns of parents along the spectrum.